I think that DVR is going to impact television advertisement in big ways. The main reason I think that television advertisement will be affected by DVR is that most people when watching DVR skip over the commercials, not caring what they have to sell. Where as when you are watching television normally you don't have the ability to do that. With Americans being such on the go people now a days anyways I feel like DVR is more readily there for the fast paced families.
For example my family on a weekly basis, has track meets, hockey games, baseball tournament, and volleyball tournaments, along with practice for those sports not to mention choir and band concerts. Sad thing is I am probably leaving something out. The thing is, is that it is much easier to just record your favorite and then being able to go back and watch them once you have time. The actually sit down, relax, and catch your breath that is.
I feel like DVR also speeds up the pace of the shows. Since you are able to zip through those commercials it gives you that much time do the million other things that you want to get done. Which is just proof that we would rather not watch commercials and possibly take interest into what is being sold.
I know it feels as though I am just rambling on, but I truly do see the television commercials taking it as Americans keep getting busier. Leaving less time for such as commercials. We will still watch our weekly favorites but the not so favorite parts about enjoying TV will be forgotten as we fast forward through them.
So as we rush through our lives trying accomplish the million things that we set ourselves up for, and when we finally give ourselves that break time to kick our feet and enjoy ourselves I think that we should force ourselves to watch at least one commercial before moving on to what's happening next.
Just a little reminder before you go,
"Life moves pretty fast. If you don't stop and look around once in a while, you could miss it."
--Ferris Buller's Day Off
Just for old times sake. I thought it fit pretty well, don't you?
